Winfield & Co turns attendance, spend and digital engagement into one measurable view of every supporter.
The Method
Most clubs hold their fans in separate silos: a ticketing database here, a retail system there, a social following that nobody owns. The Fan Intelligence Model resolves all three into a single position in space. Every supporter becomes one plotted point you can find, measure and act on.
Who is actually in the ground, and how reliably. Frequency across the season, recency, seat migration, no-shows and the fixtures that pull a supporter back. The vertical truth of a fanbase: presence.
Every pound across a season, not just the ticket. Hospitality, retail, food and beverage, digital and membership, measured as value, not volume. Two fans in identical seats can be worth wildly different amounts. This axis tells them apart.
The relationship beyond matchday. App sessions, email, social and streaming behaviour. The depth axis that reveals supporters a turnstile will never count, and the early-warning signal for the ones you are about to lose.
Fan Types
Select a type to read it on the model. Each is a region of the same three-axis space: a distinct commercial problem and a distinct opportunity. Treat them as one crowd and you will price, market and retain them all wrong.
Season-ticket bedrock. High frequency, modest spend, light digital.
The play Protect frequency and gently lift spend; the risk here is complacency, not churn.
Contact
One email opens the conversation: no forms, no procurement portal, just a direct line to the person who will run it. Your data stays yours; the audit works from what you already hold.