Data & Intelligence — London

Your business data,
made clear.

Winfield builds AI-powered dashboards and data tools for growing businesses. Messy, scattered data turned into clear decisions, without the enterprise price tag or the agency overhead.

Est. London — Boutique consultancy — Fixed price engagements
Example dashboard — retail performance

Numbers you can act on, not a wall of data.

Built for the people running the business, not the analytics team. Every chart earns its place.

Retail performance — last 30 days

UPDATED 09:42 GMT
Revenue MTD
£148,420
▲ 12.4% vs LM
Orders
2,847
▲ 8.1% vs LM
Average basket
£52.13
▲ 3.9% vs LM
Return rate
4.2%
▼ 0.6% vs LM
Monthly revenue — last 12 months
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
Channel split
  • Direct  ·  42%
  • Marketplace  ·  28%
  • Retail  ·  18%
  • Wholesale  ·  12%
AI insight
Direct channel revenue is up 18% versus last month, driven by repeat customers. Returns dropped most sharply in the apparel category — worth checking whether the recent sizing guide change is responsible.
What we do

Three things, done properly.

Small enough to care about the detail. Senior enough to know what matters.

01

AI-powered dashboards

Custom dashboards that surface what matters and explain why it changed. Built around the questions you actually ask, not generic templates.

02

Data pipeline setup

Connect your spreadsheets, tools and platforms into one reliable data layer. Clean, consistent, automated — so reporting stops being a manual chore.

03

Reporting and forecasting

Recurring reports and forecasts you can trust. Designed for board meetings, weekly trading reviews, and the awkward questions in between.

Process

How it works.

A short, predictable engagement. No drawn-out scoping cycles, no surprise invoices.

01

Discovery call

A free, honest conversation about what you need and whether we are the right fit.

02

Scoped proposal

A clear written proposal with a fixed price, agreed deliverables, and a realistic timeline.

03

Build and iterate

You see progress in days, not months. We refine in tight loops until the work is right.

04

Handover and support

Full documentation, walkthrough sessions, and ongoing support if you choose to retain us.

Pricing

Honest numbers, fixed up front.

Project work for the build. A retainer if you want us close by once it's live.

Tier 1

Project work

Starter from £3,500

A focused single dashboard or report, built and delivered.

Core from £6,500

A connected dashboard suite with light data pipeline work.

Full build from £12,000

End to end: pipelines, dashboards, reporting and AI insights.

Fixed price always — every project includes full handover documentation.

About

Built by someone who has done the job.

Winfield & Co is a boutique data consultancy. Not an agency, not a platform, not a team of twenty trying to look like ten. Just considered work, delivered properly.

We deliberately work with a small number of clients at a time. It means each engagement gets real attention, real thinking, and real care — the kind that gets lost when a delivery team is juggling fifteen accounts.

Founder-led means you talk to, plan with, and receive work from the same person. No account managers translating between you and the build. No junior handovers halfway through.

100%
Fixed price engagements
48h
To first prototype
SME
Focused
£0
Discovery call always free
Get in touch

Start with a conversation.

Discovery calls are free and there is no obligation. We will tell you honestly if we are not the right fit.

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